Peter Brodnitz, a global campaign strategist who specializes in understanding and navigating public opinion, is the founder and owner of Expedition Strategies. He has more than three decades of experience and has directly advised and provided strategic research for the successful campaigns of six U.S. Senators, three U.S. Governors, and more than a dozen world leaders. In 2019-2021, he was involved in national political campaigns in Europe, Southeast Asia, Israel and the US.
Named top pollster in the United States for his work devising the strategy that helped turn Virginia from politically “purple” to a state that many now regard as solidly Democratic. His firm is known for being particularly effective working in challenging electoral environments and particularly good with first-time candidates who need advisors who will provide general counsel as well as research-based strategy.
Unlike most firms, Pete's team works on both domestic and international projects. This mix of experiences informs all his work, ranging from campaigns against authoritarian governments to work in areas where the media environment is in constant flux. His international clients have included President Santos of Colombia, President Medina of the Dominican Republic, President Yar’Adua of Nigeria, President Arroyo of the Philippines, and Prime Minister Gordon Brown of the United Kingdom, among others. He has worked under a wide variety of political and democratic conditions, including conducting a campaign under martial law as well as advising campaigns where media rules have been highly restrictive or un-Democratic.
In his core role as communications advisor, Pete stays at the cutting edge of behavioral science as well as statistical techniques. He lectures in both the U.S. and abroad on how to apply behavioral science to understand elections. Contrary to overwhelming conventional wisdom at the time, a presentation he gave in mid-2016 illustrated how Donald Trump could win based on viewing his campaign through the prism of behavioral science.
Pete's services include: all forms of opinion research -- from qualitative through “big data”, Gaming out competitive scenarios, Message Development: positive, defense, offense, Debate preparation, Ad testing, Honing policy platforms into effective communications, Media allocation and targeting including a particular focus on differentiating between digital and mass media targeting approaches, Reputation & Brand Development, Communications advice – strategic, crisis, rapid response.