One of the most valued political and corporate strategic consultants in Israel. Managed hundreds of social, commercial, and political campaigns for companies and candidates in Israel and around the world.
Served as a special advisor and director of the strategy and communications system in former Israeli Prime Minister Ehud Barak's campaigns, and coordinated the research and public relations campaigns in the peace negotiations with the Syrians and the Palestinians during Barak's term as Prime Minister.
He was a partner and CEO in BBR Saatchi & Saatchi and co-founder of the international political consulting firm GCS. He co-wrote the "Killer Instinct" with Eyal Arad. The book is a guide for the candidate and the campaign manager, published in 2019.