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Margie Omero is a principal at GBA Strategies, with over 20 years of experience managing all facets of qualitative and quantitative research–from methodological design to business development and strategic analysis.


Her clients have included some of the world’s biggest brands, such as Kellogg’s and Facebook, non-profit and advocacy groups such as the DNC, EMILY’s List, The Center for American Progress, and Everytown for Gun Safety, and hundreds of Democratic candidates for office. Omero has also led the bipartisan team studying Walmart Moms—a proven swing voting bloc covered by nearly every major national news outlet.

Omero is the creator and co-host of a top-rated podcast The Pollsters, covering the polls driving news in politics, tech, entertainment, and pop culture. It’s the only podcast exclusively focusing on polling in the United States and has been featured by iTunes, Google, and others.

A frequent writer, commentator, and speaker, Margie has appeared on ABC’s “This Week,” NPR’s “Morning Edition,” MSNBC’s “Morning Joe,” Fox News Channel’s “Fox & Friends,” and in The New York Times, The Washington Post, and USA Today. Margie speaks regularly before groups of lawmakers, business leaders, journalists, and students.

Omero has been named one of “50 Politicos to Watch” by Politico, a “Mover and Shaker” by Campaigns & Elections magazine, a “Young Woman of Achievement” by the Women’s Information Network, and “Rookie of the Year” by the American Association of Political Consultants.

Omero graduated from the University of Texas at Austin, with High Honors and Special Honors in the University honors program, and wrote her honors thesis using longitudinal survey data. She is professionally and academically trained in statistics and sampling and is a professionally-trained focus group moderator with experience leading over a thousand qualitative sessions. She lives in Takoma Park, Maryland.

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