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One of Israel's most known and experienced political and communication experts. Famous for his successful track record in providing crisis management and political campaigns consulting, globally.


His vast experience includes campaign management and strategic consulting for Israeli Prime Ministers Benjamin Netanyahu, Ariel Sharon, Ehud Olmert, President Shimon Peres, political leaders and candidates like Tzipi Livni, Amir Peretz, Roni Milo, Nir Barkat, and more.


A special advisor to the Israeli IDF and defense organizations on crisis management around the world. As Prime Minister Sharon's close advisor, he was the head of the national information system during the Israeli disengagement from the Gaza Strip.

Co-wrote with Moshe Gaon and Dr. Erez Yaacoby the book "Killer Instinct", a guide for the candidate and the campaign manager, published in 2019.

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