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One of Israel's leading and most well-known strategic political consultants. Adviser to Prime Ministers Benjamin Netanyahu, Ariel Sharon, Ehud Olmert, President Shimon Peres as well as political leaders and candidates like Tzipi Livni, Amir Peretz, Roni Milo, Nir Barkat and many more. He is a special advisor to the Israeli IDF and defense organizations on crisis management around the world. As Prime Minister Sharon's close advisor, he was the head of the national information system during the Israeli disengagement from the Gaza Strip.

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Co-wrote, with Moshe Gaon, the book "Killer Instinct", a guide for the candidate and the campaign manager, published in 2019.